MEN’S HEALtH
Eddie Hearn - January Cover announcement
WATCH THE FILM HERE
we love a big deal
We were extremely excited when the legendary magazine Men’s Health came to us to make a film.
As the most visited men's specific website in the UK, we knew this was going to be (to quote Eddie Hearn) a big deal!
We were tasked with creating a fun, fast-paced film to announce that guest-editor and world-renowned sports promoter Eddie Hearn would be the magazine’s January cover star.
CREATIVe
The film is a fast-paced walk and talk, tapping into Eddie’s cheeky, fast-talking personality to make his announcement.
We shot in the Hearst Offices and in a nearby London Hotel for the gym sequence, using our in house RED Cinema camera on a steadicam rig to capture the movement and energy of the piece.
The final product was first and foremost a social media piece, so we shot in 6K resolution to be able to optimise the footage for all formats including portrait and landscape.
The video has had massive engagement, one of the most liked recent posts for the Men’s Health instagram.
If you’re interested in how a fun and punchy commercial could help your business don’t hesitate to get it touch!